collective voice

Thanks for dropping by our blog page. Our team of over 40 full-time experts use our people-shaped approach to #MakeBetterHappen for individuals, communities and organisations. With insight, co-creation and engagement at the core of all that we do, our mission is to help shape a well, confident and self-reliant society. Call us on 0845 5193 423

Changing customer behaviours to protect your income

August 9, 2016 15:37

 Are your customers’ behaviours threatening your income?

We know that you feel a great responsibility to your customers, and helping them to manage their finances is one of your priorities. Money management can be particularly challenging for your customers on low-level fixed incomes. If they are struggling to make ends meet, they can be at risk of falling into rental arrears, which has a detrimental effect on your income stream and increases your costs by having to chase payments.

We can help

Our social marketing and behaviour change specialists have worked extensively with housing customers across the country to create a simple programme to improve your customers' financial position.

It is called GET MON£YSMART and it received the top award for Behaviour Change Innovation at the annual Nudge Awards.  

It is a structured, multi-channel social marketing programme designed to engage, educate and empower your customers to take control of their finances by making small, manageable, incremental changes to their lifestyle behaviours.

This effective and engaging programme will protect your income by supporting your customers to reduce their spending on non-essential items and to pay their rent on time.

You can take a look at the case study and find out more about the programme here.

The marketing resources can be easily tailored to fit with your corporate brand and can be supplied alongside a communications and engagement plan that can be shaped to meet your specification and mobilised quickly.

To find out more, contact Paul Williams on 0151 647 4700 or at paul.williams@icecreates.com