ICE Creates was commissioned to support the Revenues & Benefits team at Tewkesbury Borough Council to review the way they delivered their services in light of the national changes around welfare. The aim was to release capacity to focus on a more joined up approach around financial inclusion. Against a range of local and national performance targets, it was shown that the service was at bottom quartile levels and that staff were struggling to cope with a never-ending backlog and rising customer complaints.

ICE worked in partnership with Sandwell Metropolitan Borough Council’s Public Health team to design and deliver three comprehensive insight research studies focusing on:

•   Physical activity in fathers aged 26- 45 years

•   Breastfeeding amongst young white British women aged 18-25

•   Alcohol consumption amongst young women aged 18-25 

Rochdale Borough Council commissioned ICE Creates to deliver a borough wide Health Smart programme across Heywood, Middleton, Rochdale and Pennines.

The programme was set to support RMBC’s core priority in the Public Health Outcomes Framework (Domain 4) to reduce premature mortality and encompassed a Health Champions recruitment and training programme, full engagement and communications campaign and in-depth programme evalution.

Read more.... Health Smart Programme Case Study