collective voice

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An ICE experience - Zoe's eight months

May 2, 2018 14:03

‘Behavioural design? Behaviour change? What’s that?’ I thought…

I was interviewed in the boardroom, overlooking the sun-drenched, iconic Liverpool waterfront. Stunning. My pre-interview nerves were soon calmed by the friendly demeanour of the interviewers. Who were these coders, bloggers and communication experts speaking so passionately about their organisation? After a second meeting with the energetic and passionate CEO, I was inspired. Thrilled to be offered the position of Business Development Executive, I accepted without hesitation.

After finding a welcome pack on my desk including stationery, chocolate, and a mug with my name on it, my first day involved an introduction to the team, including Georgie, the office dog, and a lunchtime game of pool with my new colleagues. The following week began with ‘Chill and Chat’ - a shared Monday morning breakfast of freshly made pancakes, croissants and coffee around the wooden kitchen table. ‘Breaking bread’ together as a team, we shared our recent successes of contract wins, and work we’d been asked to pitch for, while planning our strategy for the coming weeks.

‘I think I’m going to like it here’ I thought. I was wrong… I loved it!

‘How has this great culture come about? What drives it?’ I asked myself.

In my first month, my new colleagues and I were invited to ICE’s ‘Natural Leaders’, the leadership retreat course at ICE’s farm on the gorgeous Cumbrian fellside. Natural Leaders uses sheep and sheep dogs to develop leadership skills. While I was sceptical at first, it turned out it was the perfect setting to really get to know my new colleagues. I learnt what makes my colleagues (and myself!) tick. I formed a deeper connection with them than I had with some of my former colleagues who I’d worked with for years. It was incredible! It even transpired that I was a distant relative of one of them!

A couple of months later, it was time for the Christmas do. After finding a Maltesers advent calendar on my desk, the morning was full of hilarious yet purposeful team building activities, an informative and inspiring presentation from the board, and a group discussion to co-create ICE’s new website, followed by an all-expenses paid afternoon at one of Liverpool’s best restaurants.

At last, my question was answered. What drives ICE’s unique culture? It’s the people. The talent. Celebrating each other’s differences, while being bound by common values and a shared vision. Skillsets spanning Communications and Engagement, Social Marketing, Design, Digital, Behavioural Insight, Organisational Development, Leadership & Culture, and Healthy Lifestyle Services experts. They all come together to deliver unrivalled behavioural design and implementation for the public sector, be that helping to reduce inappropriate attendance at our hospitals’ A&E departments or helping our citizens to stop smoking or lose weight.  This is all done in tandem with the sharing of ICE’s values: Integrity, Passion, Bravery, Creativity, Success and Fairness.

My time at ICE has been incredible, and I’m proud to have been part of something so creative. As I embark on my next chapter, returning to my roots of recruitment, I hope to take my experiences and knowledge with me, and to - as our ICE leader kindly bid me - ‘enjoy life’s journey and go well.’

If you’re an experienced Business Development professional with a demonstrable track record in an autonomous and targeted sales environment, and you’d like to explore becoming part of team ICE, please send your CV and a short covering letter today to

An ICE experience - Ethan's first two weeks

May 1, 2018 14:24

I had a trial morning at ICE with the Business Development Executive (Zoe), listening in on her calls before having a go myself. Zoe talked me through what her day to day looked like at ICE, and showed me the kind of things I would be doing if I joined ICE. I thought that I would find it challenging at first with not knowing much about ‘behavioural design’, but thought it was worth a shot anyway. I was up in Cumbria when I was told I had got the job as Business Administrator - I was absolutely made up and accepted the offer without a second thought.

So, how did I spend my first two weeks?

I was down in Coventry meeting the team there, as well as having training around the sort of things I would need to know and what I’d be doing. The Coventry team welcomed me with open arms and were so nice. I then went to the Wirral office, and the team there were the same. It was like walking into a big, warming family that I was going to be a part of! Tea and breakfast such as croissants etc. were offered on my first morning at ICE; it couldn’t have been any better. To top that off, we have an office dog Georgie, who is very sweet, and I can tell is a big part of the ICE family.

Since then, I have been studying for and successfully completing assessments related to areas such as smoking cessation. One of my key responsibilities is to check in with healthy lifestyle service users and to see how their journey was with us – what went well, where could we improve, and do they have any suggestions that they would like to see in our offer? As an organisation, ICE never settles for second best. By catching up with clients, I’m able to understand what’s important to each individual, and I then feed this back to the wider team, so we can ensure our offer is inclusive, proactive and supportive.

The thing that makes me most proud of ICE is how much difference is celebrated, and actively encouraged. There are so many services and products, and there is even a bespoke leadership course. ‘Natural Leaders’ gives organisations and individuals an experience to remember. By taking them to a farm up near the Fellside of Cumbria with lots of sheep and working dogs, people can connect with and recognise the people they work with – the ultimate goal is for everyone to unite as one.

We also run a lot of healthy lifestyle services across the UK on behalf of councils. With so many different skillsets within team ICE, it’s only natural that we’d have so many offers!

I couldn’t be any happier with the position I have been given, and I’m sure I’ll learn great amounts about myself and about the world we live in today and how it’s constantly changing – there’s a lot to look forward to on my journey at ICE.