collective voice

Thanks for dropping by our blog page. Our team of over 40 full-time experts use our people-shaped approach to #MakeBetterHappen for individuals, communities and organisations. With insight, co-creation and engagement at the core of all that we do, our mission is to help shape a well, confident and self-reliant society. Call us on 0845 5193 423

Purpose driven STPs will be the strongest - how to mobilise your partnership to ensure your STP will sustain and deliver the outcomes

November 22, 2016 16:57

As the STPs for the whole of England start to emerge, the real work now begins. The work to be done has to be different, because we need different outcomes from the journeys that have gone before.  One thing is clear, however, whichever your area: this is the last chance to get things right.

You are going to have to DO things differently, BE different and give some things up – but where do you start? You will need lots of different players and everyone has a role to play. How do you enable and align your players to be integrated teams, to put your STP into reality?

Did you know: values-driven organisations are the most successful organisations on the planet and while your leaders set the vision and mission, your values and culture belong to everyone? How can you engage everyone in defining, living and breathing those essential values that will drive your new journey of successful transformation?

A good place to start is here at ICE. Our tried and tested approach uses the latest in behavioural design, working with individuals’ rational and emotional self, to create purpose and impact. Don’t be scared by the science – in practice the approach is very simple and straightforward and, with our help, you will:

  • Define the culture and values you will be working with as a system
  • Define the role of each player in your system
  • Realise and value the differences of all your players
  • Define what is important to your system and the people in it
  • Ensure all activity is aligned
  • Decide what to do more of and what you can gain by giving some things up.

ICE’s unique, cost effective and proven methodology has helped numerous organisations and multi-sector partnerships to successfully deliver culture and leadership transformations – delivering efficiencies and cost savings, increasing quality and morale, satisfaction and outcomes on behalf of staff, customers and patients.

We are currently working with a number of Vanguard sites, STPs, NHS, local authorities, charities, and private sector organisations, using our bespoke and tailor made platform to engage all players as one team with many players. Through true co-creation, we will enable you to harness all players in your system and together determine why, how and what to do things differently, mobilising your teams in a united approach, with all players empowered, valued and driven to achieve whole system change and better experiences and outcomes for patients.

We use techniques and ways of working which support the limbic and rational system for leaders and teams alike. Better still, this approach works equally well for patients, clinicians, social care and elected members. Our foundations for engaging are strengths based asset building systems. So, we always start with ‘What matters?’ and ‘What’s important to you?’  We work with people’s emotional self and their rational self, using metaphor and story-telling to create social epidemics of tipping point transformation.

Call ICE today on 0845 5193 423 to arrange an informal conversation over tea or coffee. Starting with the simple question “What’s important to you?” you share, we listen and together we embark upon a new and exciting journey towards successful and sustainable transformation.

How confident are you that your employees live your brand?

May 9, 2016 15:52

Do you spend countless hours devising the best strategy with your citizens, customers and clients - only to find that your messages are completely lost at key 'touch points' in your relationships?

Marketing leaders across the world will all tell you that your brand or campaign is far more than a corporate identity or logo.

Your brand promise comes to life everyday in the interactions between your teams, stakeholders and customers.

What matters to them as individuals is fundamental in how they ‘share your story’. Broken down, this includes the values and beliefs they hold and the level of affinity they have with what your organisation stands for: your purpose, your reason to exist.

So, the challenge is, do you wait to find out that your brand promise is being broken through customer feedback, a staff survey or social media? Or do you take a proactive approach and tackle it head on?

At ICE Creates, we specialise in understanding people. To truly unpack and capture an individual’s beliefs and values, we always start with their why. Why do they think and behave the way they do?

Our Brand Map tool is a quick and easy way to implement an internal assessment of your brand, and the process is very simple:

Step one: define your purpose, your proposition to the outside world and the values that you would like to see played out across your organisation every day. You should already have this, of course!

Step two: ask your team to complete a survey specifically designed to uncover the truths behind their behaviours and actions. Get specialist help to craft the questions so you can unlock employee values in a subtle and constructive way.

Step three: compare how employee values align with your brand values. Our Brand Map tool’s evaluation metrics and recommendations will highlight areas of alignment and disruption so that you will know where ‘on brand’ staff can make a more significant difference to your organisational success.

An assessment like this will provide you with the confidence that you are making the most of your marketing budget; you will be more distinctive, more engaging and build better relationships, and chances are you will build strong staff engagement and productivity along the way, too.

You can join other leaders from social housing, not for profits and the NHS who are already working with us to build their brands through their people.

Talk to Heidi King to find out more about how we can help you on 0788 5712 321 or at

How do you baseline your organisation's culture and strengthen its future?

April 5, 2016 15:55

Measuring the culture of your organisation can be a difficult challenge. How can you define such a multifaceted subject that spans the whole of your organisation?

Standard staff surveys offer a certain degree of insight into how individuals perceive your organisation or what they’d like to see done differently, but their offer does not stretch much further than this. By their nature, they are unable to give you a sense of whether people are aligned to or believe in your values.

From delivering culture and leadership transformations, ICE knows that a culture’s DNA consists of underlying beliefs, values and behaviours. It is essential that we dive deep into these factors to explore how they shape the current culture.

As well as unpacking and understanding the positive values and behaviours an individual exhibits, it is essential that you also discover any potentially limiting factors.

Through continuous learning, ICE has developed a simple, cost-effective starting point which enables organisations to explore and capture their culture – both in a current state and a desirable future state.

Using a model framed around Maslow’s ‘Hierarchy of Need’, we are able to differentiate positive and any potentially negative elements of your culture, while also establishing how your staff sit within the 7 levels of need.

Supported by our organisational development experts, our complete organisation overview will provide you with the professional guidance and support to address concerns and enhance strengths. This gives you the best chance of establishing a truly values-driven organisation.

To talk through how we can work with your organisation or for more information on our culture mapping offer, contact Simon Platt on 07583 049 603 or at